Case study : Broadband Wireless Exchange : www.bbwexchange.com

Business
Robert Hoskins is what you might call a subject-matter expert, and the subject is the fast-growing world of broadband wireless. His extensive meta-site, Broadband Wireless Exchange (BWE), www.bbwexchange.com, comprises 12 individual sites targeting specific areas including the various 802.11 standards, free space optics, and the valuable slices of broadband wireless spectrum. Each site provides industry news, stories, analyst reports, and product directories. Appealing to a growing audience of technical and business readers, Hoskins, who is Editor and Group Publisher, is getting 30,000 to 50,000 page views each day.

Approach
"At BWE, our mission is to help readers find information on the products and services they want to buy," says Hoskins. "Accordingly, our goal is to provide the most targeted advertising possible for our readers, and at the same time have it produce additional ad revenue for us." That's one reason he was pleased to discover that Google offers AdSense, a service that enables web publishers to display Google AdWords™ ads on their content pages.
"We have tens of thousand of pages that can now serve up advertisements directly related to the content our readers are researching."

Before Hoskins used the Google AdSense™ service, BWE was already serving ads, which the company's vice president of sales sold directly to vendors. But like many web publishers, Hoskins still had a lot of unsold inventory. Finding advertisers with ads that fit the specialized content of his site was not an easy task. Google AdSense seemed like the perfect solution.

Hoskins opted to use Google AdSense to run AdWords ads on pages of all 12 sites under the BWE umbrella. As an entrepreneur, he switched hats from executive to programmer, and implemented his own ad code to the site. "It was incredibly easy," he says, "and took very little time to copy and paste the HTML in the right places."

Results
"What we got from Google," Hoskins says, "was a much more sophisticated system that allowed us to effectively target readers who were researching specific equipment categories with advertisements, from companies that actually sold that type of networking equipment. So someone who was reading about 802.11 antennas would only see ads for vendors who sold 802.11 antennas."
"These ads run in places that would have gone unsold - and we get revenue we would not have otherwise."

As with any web publisher in a specialized market, this approach suits Hoskins' business model very well. In running a Google AdSense skyscraper (a vertical format that features up to four ads), Hoskins reports he's seeing an additional $3,000 a month in revenue. "These ads run in places that would have gone unsold – and we get revenue we would not have otherwise," he says. "Google has dramatically improved our ability to provide readers with extremely targeted ads. We have tens of thousand of pages that can now serve up advertisements directly related to the content our readers are researching."

For Hoskins, there's a second important benefit: Google advertising effectively doubles BWE's sales efforts. "Instead of spending money to hire an additional sales rep to sell ad banners to the correct target audience," he says, "Google ads have become a virtual sales tool for us, and it doesn't cost BWE a cent. Now we're able to reap thousands of dollars in additional advertising revenue each month that we would very likely have missed without Google AdWords."

In short, Hoskins says, AdSense is a "win-win relationship. BWE gets additional advertising revenue with little or no effort, and BWE readers see ads that interest them. And that enables our team at BWE to focus on our core business."

source : Adsense Story

Blogs have taken over the internet!

Everyone is blogging from politicos to teeny boppers. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out their feelings and blow off some steam. However, savvy marketers have discovered that blogging is one of the best Internet marketing strategies available. The best part is that blogging is just a cent or two more expensive than free.

So what exactly is blogging? Blog is just a fancy name for web log and really it is nothing more than an online journal. A blog can be set up for very little cost and it makes a very viable internet marketing tool.
Blogging for your online business is a proven way to enhance the visibility of your business products and services. Below are 6 proven methods for using a blog to jumpstart your online business and start cranking out the cash.

1. Building trust with your customers is key to any successful business. A blog is a great way to get information about your business out to your clientele. Keep your customers abreast on your business and any changes to your web site. Announce your new product line and affiliate programs with the use of your new blog.
2. Your blog is a great way to keep all of your articles and business information. Quality information makes for the best web sites, so put up all of those old articles and anything else you have lying around that makes good content. The content on your blog can be easily stored through archives.
3. Use your blog as a way to gather information from your customers. Have them fill out surveys on how you can improve your product(s). It makes them feel involved and builds trust. Getting the input of others, especially people that have purchased from you is always a good thing. Even if you don't like the answers! A blog is a great way to get instant feedback from your customers and that is a very valuable tool.
4. Submit your blog to blogging lists and syndicate it so that it becomes a viral marketing machine. When you have a blog that stands out in your niche people will be walking over each other for every new post you make. By syndicating your blog you give notice to all interested parties every time you make a post! Setting up a blog is easy, you can either purchase blogging software or use a blogging hosting service to do it for you. LiveJournal and Blogger.com are the most popular hosting companies in the blogging arena right now. They are easy to set up and the hosting companies provide you with easy to follow instructions on how to start your new blog.
5. As a business owner in your chosen niche you would probably be considered an expert, right? Well since you're an expert don't be afraid to give your advice and opinion. Blogging provides you a great opportunity to give product reviews on items that might help your customers. You could make some extra cash by endorsing quality products unique to your niche. Whatever your niche is I'm sure that there are products you can sell to earn affiliate commissions.
6. By posting your articles on your blog you can allow people to republish them as long as they include your resource box. We all know what is included in your resource box, that's right it is a link to your web site! Before you know it we will start acquiring back links like crazy. As stated in the previous section you can use articles with affiliate links to start cashing in with your blog.

Take these 6 tips and put them to use in your evolving online marketing arsenal, you will be glad you did.

Source : http://wahyoku.blogspot.com/2008/05/get-benefit-your-online-business-with.html