PayPerPost (PPP) is a website which helps content creators such as bloggers, videographers, podcasters and photographers find advertisers willing to sponsor specific content. The advertisers create opportunities ("opps") that describe the content they are looking for (e.g. feedback, reviews, buzz, creative, video). The bloggers (sometimes referred to as "Posties") then choose opportunities in their area of interest.
Once the blogger has written a blog post or posted a video that matches the requirements, PPP then reviews the post against its requirements (e.g. topic, tone, length) and PPP terms of service (e.g. disclosure required, no adult content), and handles payment.
The company recently (as of April 2007) introduced a segmentation system whereby advertisers can limit which bloggers qualify for their opportunity. The system uses criteria such as Google Page Rank, Alexa rank, blogger quality rank, RealRank and blog categories. They can also exclude blogs on certain domains.
The company sparked controversy in its first year, with critics claiming that sponsored blogging was unethical.It has received sustained criticism from technology blogger Michael Arrington and sustained support from technology blogger Andy Beard. Some supporters claimed that sponsored blogging helps "blue-collar bloggers", and PayPerPost members claimed that there is room for all views in the blogosphere.
PayPerPost was founded by Ted Murphy, who also founded the interactive agency MindComet and the "BlogStar Network", designed to connect advertisers with bloggers in a manual, non-marketplace fashion.
Source : http://en.wikipedia.org/wiki/Pay_per_post
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