Most of us are taught to work hard and do a good job. We are taught from a young age that if we work hard enough we'll be successful. While this philosophy has valid merit from a moralistic point of view, when it comes to making money and the accumulation of wealth, it simply does not apply.

I know a lot of very smart people who are living paycheck to paycheck or even worse. I personally know a lot of people who have tried and tried to make money with various Internet or software based products and/or businesses. Thousands of hours of work have been poured into creating products that have never made one penny of profit. These people have lost years of their life, time with their spouses and time with their children, in some cases they've divorced because of it. They ask me why. They want to know why they can't seem to sell anything they create. They want to know why they can't make any money on the internet while they see others raking in the cash.

"Next big thing" redirects here. For the album by Vince Gill, see Next Big Thing.
For the magazine, see Marketing (magazine).

Marketing is a societal process which discerns consumers' wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered. Marketing is fundamental to any businesses growth. The marketing teams (marketers) are tasked to create consumer awareness of the products or services through marketing techniques. Unless it pays due attention to its products and services and consumers' demographics and desires, a business will not usually prosper over time.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.

source : http://en.wikipedia.org/wiki/Marketing